Give feedback to these two articles

Article 1

My example is a little out of the box because the mistake was a business message, but it was a mistake on their website that gained much attention on Twitter in 2013. The organization had to respond to the negative story because it gained momentum in a short time. The retail giant Target made a tiny but jaw-dropping mistake on one of its online products. The product on Target's website was a Women's Mossimo Kimono Maxi dress. The dress sizes were standard and plus-size. This is where it gets messy. The standard dress color was labeled "Dark Heather Gray," and the plus-size color was labeled "Manatee Gray," but it was the same dress and the same color. As you could guess, people on Twitter we outraged that Target would refer to plus-size women as manatees. Target responded on Twitter by stating "It was never our intention to offend our guests," Target spokeswoman Jessica Deede told ABCNews.com today. "We heard from our guest. We apologized and we are working to fix it ASAP." Deede says the "manatee gray" color description is a "seasonal color used across many different categories on Target.com" and, in this case, the two different descriptions came down to two people updating the website.

I think Target took an effective way of apologizing for the color description mistake. The issue started on Twitter, and Target responded on Twitter within 24 hours of their mistake.

I believe Target was sincere in its apology. It was a simple online description mistake, and I'm sure they don't want to label plus-size women as "Manatees."

I think Target could have had a better tone in their message on Twitter, and they could have gone further into offending plus-size women even though it wasn't their intent.

The message didn't end on a positive note. Target's response was short and to the point. To be fair, the world was a lot different in 2013. In 2022, cancel culture would protest Target, and they would have a lot more explaining.

Article 2

Philips Respironics, a CPAP, BiPap, and Mechanical Ventilator device manufacturer and supplier had a recall in June 2021 due to potential health risks from the polyester-based polyurethane foam used to lessen vibration and sound coming from these devices. The recall was for all devices manufactured before April 26, 2021. This foam can break down and black pieces or chemicals not visible, could be swallowed or breathed in by the consumer using these devices. This could lead to serious life-threatening injury or cause permanent impairment and require medical treatment. The company sent out a recall notification to all consumers with these products and made this statement on their website: Patient safety is our top priority, and we are committed to supporting our patients, durable medical equipment providers (DME), distributors, home health partners, and clinicians through the complete remediation process. Throughout the remediation of this recall we will provide guidance and share next steps so you can ensure you have the most current and accurate information. We thank you for your patience as we work to restore your trust (Philips Respironics, 2021).

I believe that the company was sincere in their response to the recall and to their consumers. Philips Respironics recall notifications sent out to the consumers gives exact instructions as to the processes that will take place to either replace the units entirely or replace the existing foam with a different material that will not break down. In their due diligence, Philips Respironics also notified consumers that the use of ozone and UV cleaning materials should not be used for the devices or parts because that will cause more breakdown of the foam. The tone of the message matches the seriousness of the situation and clear and concise instructions were given to all consumers. I am not sure that their recall information page ends on a good note, but it is good that they acted quickly and have since started rolling out new devices as quickly as possible to get their patients/consumers taken care of.