Given that car utilization was much lower than Zipcar's estimation and that the daily rate would have to go up by 20% in order to break even, what should Robin Chase do a bout their pricing? Explain why you came up with this solution.

Prepare one-pagecase memo. With the following subheadings:

• Introduction
• Background
• Recommendation
• Basis for Recommendation
• Assumptions and Risks
• Next Steps (if applicable)

The memos should follow the following format:

• One-inch margins on all sides
• 12-point Times font
• Single-space within paragraphs
• Double space between paragraphs
• Because this memo is designed to teach you to write concisely (busy executives do not have time to read long essays)please keep the total memo length to one page.