Given the following data from a Comparative Competitive Efforts page in the CIR:

WHOLESALE SEGMENT	Your Company	Industry Average	Your Company vs. Ind. Avg.
Wholesale Price ($ per pair)	$74.50	$53.83	+38.4%
S/Q Rating (1 to 10 stars)	9.9	6.3	+57.1%
Model Availability	50	300	-83.3%
Brand Advertising ($000s)	16,500	14,350	+15.0%
Rebate Offer ($ per pair)	0.00	3.40	-100.0%
Delivery Time (weeks)	1 wks	2.8 wks	-64.3%
Retailer Support ($ per outlet)	5,000	4,675	+7.0%
Retail Outlets	3,282	1,538	+113.4%
Celebrity Appeal	345	111	+210.8%
Brand Reputation (prior-year average)	94	76	+23.7%
Pairs Demanded	2,024	2,413	-16.1%
Gained/Lost (due to stockouts)	0	0
Pairs Sold (000s)	2,024	2,413	-16.1%
Market Share (%)	8.4%	10.0%	-1.6 pts

Based on the above data for your company, which of the following statements is false?

Your companys branded sales volume and market share in the Wholesale segment were positively impacted by your companys brand reputation, S/Q rating, and number of retail outlets.

Your company's sizable negative percentage competitive disadvantage in delivery time had a negative competitive impact on your company's branded sales volume and market share in the Wholesale segment .

Your companys biggest percentage competitive advantage in the Wholesale Segment related to celebrity appeal.

Your companys percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a below-average 8.4% market share for your company.

Your companys branded sales volume and market share in the Wholesale segment were negatively impacted by your companys competitive effort in model availability and the lack of a rebate offer.