Given the following data from a Comparative Competitive Efforts page in the CIR:

WHOLESALE SEGMENT	Your Company	Industry Average	Your Company vs. Ind. Avg.
Wholesale Price ($ per pair)	$43.50	$53.83	-19.2%
S/Q Rating (1 to 10 stars)	4.3	6.3	-31.7%
Model Availability	400	300	+33.3%
Brand Advertising ($000s)	12,000	14,350	-16.4%
Rebate Offer ($ per pair)	0	3.40	-100.0%
Delivery Time (weeks)	3 wks	2.8 wks	+7.1%
Retailer Support ($ per outlet)	4,500	4,675	-3.7%
Retail Outlets	770	1,538	-49.9%
Celebrity Appeal	0	111	-100.0%
Brand Reputation (prior-year average)	80	76	+5.3%
Pairs Demanded	2,365	2,413	-2.0%
Gained/Lost (due to stockouts)	-7	0
Pairs Sold (000s)	2,358	2,413	-2.3%
Market Share (%)	9.8%	10.0%	-0.2 pts

Based on the above data for your company, which of the following statements is false?

Your company had a small competitive disadvantage in expenditures for retailer support.

Your companys branded sales volume and market share in the Wholesale segment was negatively impacted by your companys S/Q rating, brand advertising, celebrity appeal, and lack of a rebate offer.

Your companys branded sales volume and market share in the Wholesale segment was positively impacted by your companys delivery time.

Your companys percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a below-average 9.8% market share.

Your companys two biggest competitive advantages in the Wholesale Segment related to wholesale price and model availability.