Given the following data from a Comparative Competitive Efforts page in the CIR: BSG Decisions & Reports x M $($no subject$)-$ sam.glenn$000$ WHOLESALE SEGMENT Your Company Industry Average Your Company vs$.$ Ind. Avg. Wholesale Price $($$ per pair$)$ $$44\mathrm{.}00$ $$53\mathrm{.}83-18\mathrm{.}3\%$ S$/$Q Rating $(1$ to $10$ stars$)4\mathrm{.}06\mathrm{.}3-36\mathrm{.}5\%$ Model Availability $350300+16\mathrm{.}7\%$ Brand Advertising $($$$000$s$)11,00014,350-23\mathrm{.}3\%$ Rebate Offer $($$ per pair$)4\mathrm{.}003\mathrm{.}40+17\mathrm{.}6\%$ Delivery Time $($weeks$)3$ wks $2\mathrm{.}8$ wks $+7\mathrm{.}1\%$ Retailer Support $($$ per outlet$)5,5004,675+17\mathrm{.}6\%$ Retail Outlets $1,0071,538-34\mathrm{.}5\%$ Celebrity Appeal $1001119\mathrm{.}9\%$ Brand Reputation $($prior$-$year average$)6376-17\mathrm{.}1\%$ Pairs Demanded $2,7732,413+14\mathrm{.}9\%$ Gained$/$Lost $($due to stockouts$)-160$ Pairs Sold $(000$s$)2,7572,413+14\mathrm{.}3\%$ Market Share $(\%)11\mathrm{.}4\%10\mathrm{.}0\%+1\mathrm{.}4$ pts esc Based on the above data for your company, which of the following statements is false?