Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Your Company UAV DRONE SEGMENT Company Average vs. Ind. Avg. Price (average direct sale $ per unit) $1,500 $1,327 +13.0% Discount to Online Retailers 15% 11.9% +26.1% P/Q Rating (1 to 10 stars) 4.6 4.4 +4.5% Brand Reputation 79 75 +5.3% Number of Models 2 2.926 -31.6% Online Retailers 24 26 -7.7% Website Displays ($000s) 2,500 1,657 +50.9% Search Engine Advertising ($000s) 4,000 2,104 +90.1% Retailer Recruitment ($ per unit) 157.89 128.07 +23.3% Warranty Period (days) 90 94 -4.3% Drone Unit Demand - Direct 28.5 37.9 -24.8% (000s) 3rd Party Retailers 19.0 11.1 +71.2% Total Demand 47.5 49.0 -3.1% Gained/Lost (due to stockouts-000s) +1.5 -0.2 UAV Drone Units Sold (000s) 49.0 48.8 +0.0% Market Share 14.3% 14.3% 0.0 pts Based on the above data for your company, which of the following statements is false? Vou comnande Dinting and brand rent O Your company's P/Q rating and brand reputation had positive, but small, impacts on your company's drone sales and market share. Your company had a moderately-sized price-based competitive advantage of 13.0%. Your company's percentage competitive advantages and disadvantages on the 10 competitive factors cancelled each other out, resulting in an average market share of 14.3%. Your company's drone sales and market share were positively impacted by your company's well above-average expenditures for website displays and search engine advertising. Your company's drone sales volume and market share were negatively impacted by your company's 2-model product line