Question: Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Your Company WHOLESALE SEGMENT Company Average vs. Ind. Avg Wholesale

Given the following data from a Comparative
Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Your Company WHOLESALE SEGMENT Company Average vs. Ind. Avg Wholesale Price ($ per pair $43.50 $53.83 -19.2% S/O Rating (1 to 10 stars) 43 6.3 31.7% Model Availability 400 300 +33.3% Brand Advertising (5000) 12,000 14350 - 16.4% Rebate Offer($per pair 0 -100.0% Delivery Time (week) 3 wks 2.8 wa +7.195 Retailer Support per outlet) 4,500 4,675 3.7% Retail Outlets 770 1.538 -49.9% Celebrity Appeal 0 111 -100.0% Brand Reputation prioryear average 80 76 +5:39 Pairs Demanded 2,365 2,413 -20% Band Lost due to stockouts) 7 o Pairs Sold (0005 2.358 2,413 2395 Market Share 9.8% 10.0% -02 pts 3.40 e Question O Question 4 Question 5 Question Question Cuestion Questions C Question 10 Question 11 O Question 12 O Question 13 O Question 14 Question 15 O Question 15 O Question 17 O Questions O Question 19 Question = Answered O No Answer Based on the above data for your company, which of the following statements is falte? Your company's two biggest competitive advantages in the Wholesalo Segment related to wholesale price and model availability Your company's branded sales volume and market share in the Wholesale segment was negatively impacted by your company's S/O rating, brand advertising, celebnty appeal and lack of a robate offer Your company's branded sales volume and market share in the Wholesale segment was positively impacted by your company's delivery time Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sale and market share resulted in a not overall competitive disadvantage of a so that resulted in a below-average 9.8% market share Your company had a small competitive advantage in expenditures for retailer support Coord S 4 2 3 5 6 7 B 9 0 C C W R Y E Q T O . S D TI G j H K K A > C N V N 00 M 22 command opt tion command

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