Question: Given the following data from a recent Comparative Competitive Efforts page in the CIR: AC CAMERA SEGMENT Your Company Industry Average Your Company vs. Ind.
Given the following data from a recent Comparative Competitive Efforts page in the CIR:
| AC CAMERA SEGMENT | Your Company | Industry Average | Your Company vs. Ind. Avg. | |
|---|---|---|---|---|
| Price (Average Wholesale Price $ per unit) | $265 | $250 | +6.0% | |
| P/Q Rating (1 to 10 stars) | 4.7 | 5.1 | -7.8$ | |
| Brand Reputation | 79 | 75 | +5.3% | |
| Number of Models | 4 | 3.1 | +29.0% | |
| Retail Outlets | Multi-Store Chains | 54 | 35 | +54.3% |
| Online Retailers | 107 | 68 | +57.4% | |
| Local Retailers | 4,669 | 2,897 | +61.2% | |
| Retailer Support($ per unit) | 8.12 | 6.92 | +17.3% | |
| Advertising Budget ($000s) | 5,000 | 1,929 | +159.2% | |
| Website Displays ($000s) | 5,000 | 1,764 | 183.4% | |
| Sales Promotions | Weeks | 6 | 4.7 | +27.7% |
| Discount | 10.0% | 15.9% | -37.1% | |
| Warranty Period (days) | 60 | 69 | -13.0% | |
| Demand for ACC Units (000s) | 307.9 | 279.0 | +10.4% | |
| Gained /Lost (due to stockouts) | -8.8 | -0.1 | ||
| AC Camera Units Sold (000s) | 299.1 | 278.9 | -7.2% | |
| Market Share | 15.3% | 14.3% | +1.0 pts | |
| Special AC Camera Contracts | ||||
| Discount Offer | 0.0% | Avg. Discount = 12.4% | ||
| Value Index | 0 | Avg. Value Index = 71 | ||
| Special Contract Units Sold (000s) | 0 | Total Units = 58.5k | ||
Based on the above data for your company, which of the following statements is false?
a. Your companys percentage competitive advantages and disadvantages on the 10 competitive factors affecting AC camera sales and market share resulted in a net overall competitive advantage of a size sufficient to produce a market share that was 1.0 percentage point above the industry average.
b. Your companys competitive advantages in retail outlets, advertising, and expenditures for website displays would have greatly boosted your companys Value Index and greatly enhanced your companys ability to secure special contracts with chain retailers had companys managers opted to compete for them.
c. Your companys sales volume and market share in the AC Camera segment were negatively impacted by your companys P/Q rating and sales promotion discount.
d. Your company suffered sales losses of 8,800 cameras because of inability to fill orders from retailers.
Your company had big competitive advantages on retail outlets and even bigger competitive advantages on advertising and expenditures for website displays.
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