Given the following data from a recent Comparative Competitive Efforts page in the CIR:

AC CAMERA SEGMENT

Price $($Average Wholesale Price $ per unit$)$

P$/$Q Rating $(1$ to $10$ stars$)$

Brand Reputation

Number of Models

Retail Outlets

Multi$-$Store Chains

Online Retailers

Local Retailers

Retailer Support $($$ per unit$)$

Advertising Budget $($$$000$s$)$

Website Displays $($$$000$s$)$

Sales Promotions $-$ Weeks

Discount

Warranty Period $($days$)$

Demand for ACC Units $(000$s$)$

Gained $/$Lost $($due to stockouts$)$

AC Camera Units Sold $(000$s$)$

Market Share

Special AC Camera Contracts

Discount Offer

Value Index

Special Contract Units Sold $(000$s$)$

Your

Industry

Company

Average

$$236$

$4\mathrm{.}4$

$$250$

$80$

$5\mathrm{.}1$

$3$

$75$

$3\mathrm{.}1$

$36$

$35$

$66$

$2,900$

$68$

$2,897$

$7\mathrm{.}52$

$6\mathrm{.}92$

$1,900$

$1,929$

$2,150$

$16$

$1,764$

$4\mathrm{.}7$

$20\mathrm{.}0$

$60$

$15\mathrm{.}9\%$

$69$

$365\mathrm{.}9$

$279\mathrm{.}0$

$+1\mathrm{.}9$

$367\mathrm{.}8$

$-0\mathrm{.}1$

$18\mathrm{.}8\%$

$278\mathrm{.}9$

$14\mathrm{.}3\%$

Your Company vs$.$ Ind. Avg.

$-5\mathrm{.}6\%$

$-13\mathrm{.}7\%$

$+6\mathrm{.}7\%$

$-3\mathrm{.}2\%$

$+2\mathrm{.}9\%$

$-2\mathrm{.}9\%$

$0\mathrm{.}0\%$

$+8\mathrm{.}7\%$

$-1\mathrm{.}5\%$

$+21\mathrm{.}9\%$

$+240\mathrm{.}4\%$

$+25\mathrm{.}8\%$

$-13\mathrm{.}0\%$

$+31\mathrm{.}1\%$

$+31\mathrm{.}9\%$

$+4\mathrm{.}5$ pts

$25\mathrm{.}0\%$

$75$

$36\mathrm{.}6$

Avg. Discount $=12\mathrm{.}4\%$

Avg. Value Index $=71$

Total Units $=58\mathrm{.}5$k

Based on the above data for your company, which of the following statements is false?

Answered

The number of weeks your company held sales promotions was your company's biggest percentage competitive advantage; your second biggest percentage competitive advantage was the size of the percent discount offered to retailers during these weeks.

Your company's percentage competitive advantages and disadvantages on the $10$ competitive factors affecting AC camera sales and market share resulted in a net overall competitive advantage of a size sufficient to produce a market share that was $4\mathrm{.}5$ percentage points above the industry average.

Your company had a price$-$based competitive advantage and a website display$-$based competitive advantage.

Your company's competitive advantages in the AC Camera segment had equally$-$sized positive impacts in powering your company's market share to $4\mathrm{.}5$ percentage points above the regional average.

Your company's sales volume and market share in the AC Camera segment were negatively impacted by your company's P$/$Q rating, number of models, and warranty period.