$$ Given what you know about consumers in this segment and the type of involvement they are likely to have with this purchase decision, $($a$)$ what learning theory $($or theories$)$ would you recommend using in the design of the marketing communications campaign, and $($b$)$ what are examples of at least $2$ marketing communication tactics you might use to apply the theory $($or theories$)($refer to the textbook, pages $330-338$ for help. Table $9-1$ may be helpful$)?$