glow up is a leading e$-$commerce platform specialising in fashion retail,has experienced a recent decline in customer satisfaction and retention rates.Despite offering a wide range of products and competitive prices,customers have been expressing dissatisfaction with the overall shopping experience,citing issues such as lengthy checkout processes,limited payment options $,$and inadequate customers support.As a business analyst consultant,you have been hired to analyse the current situation and propose recommendations to improve customer experience and drive business growth