Goal: Apply the 4Es model to present how Amazon and HP evolved their business model 1. Use the 4Es Model identify three innovations used by Amazon to evolve its Business Model. (With your team submit a Word document) 2. Use the 4Es Model to present how HP evolved its business model before 2015 when HP was split into two companies. For this activity you can use the ABI/Informs Database at Cal Polys Library Web Site. (With your team submit a Word document use the same link (THA 1.1) Note: Please use three examples for each model. You do not need to give an example for each box. Also, if the innovation is not well known, include a brief description below the table.

Bought Palm and develop its Cell phone (didnt work) Develop its own table (didnt work) Bought Autonomy(?) (11 b) By 2016 its values was 4 bn.

Enhance Expand Extend Exit Palm PDA Tablet WebOS Tablet WebOS Product Market Channel Value Chain/Network Business Model Autonomy BA company