GOM240-STRATEGIC MANAGEMENT OF CUSTOMER RELATIONSHIPS ASSIGNMENT 3: B2B PARTNERSHIPS PITCH DECK Grade Value: BACKGROUND / DESCRIPTION...

Transcribed Image Text:

GOM240-STRATEGIC MANAGEMENT OF CUSTOMER RELATIONSHIPS ASSIGNMENT 3: B2B PARTNERSHIPS PITCH DECK Grade Value: BACKGROUND / DESCRIPTION Business-to-business (B2B) partnerships occur when 2 or more organizations work together to achieve common goals. This assignment examines one of the most common tools used to make a formal business introduction. "Pitch Decks" are used by start-ups for the purpose of engaging potential investment partners. Any presentation that introduces one business to another, for any type of collaboration, is now commonly referred to as a pitch deck. It can be used for face-to-face or online meetings, on stage presentations or simply as an attachment in an email, once interest has been established. In fact, an online first meeting, walking a potential customer through the pitch deck is very common. For this assignment you will research a B2B partnership, in which two (2), or more, companies work together, for a marketplace advantage. B2B partners go beyond the traditional buyer-supplier relationship. Business leaders are leveraging other brands, changing 'how they do things', to meet the values and needs of increasingly diverse customers. 30 Possible Marks (15% of overall course mark) ASSIGNMENT INSTRUCTIONS This is a Group Assignment; self-assign your group of 2 to 3 students (no more than 3) Create a "Pitch" Deck that explores a strategic B2B partnership, in any industry. Select a 'real world' example or make one up. Show how this alliance is a win-win business strategy. Sell your story. Take on the role of representing one of the businesses and "pitch" another business. Include the following information: . . . Description of the brand/company you are representing -- who (We have selected Marriot International and Uber) Pitch from the behalf of Marriot International to Uber. Explain the pain points your company or brand will help overcome -- what Explain the solution that will result through this collaboration - what Explain why this partnership will result in success -- why Explain why your company matters - close your pitch with credibility A "Pitch" Deck is a sales tool. The tone should be confident. Information should be concise. A "Pitch" Deck is your company/product introduction and business proposal. Professional style is required. Pay attention to spelling, grammar, formatting and slide design. Create 10-12 compelling slides. Make your potential partner want to meet you and work with you!! Submissions after deadline will be assessed at -4% cumulative each day; a zero grade after Day 5 GOM240-STRATEGIC MANAGEMENT OF CUSTOMER RELATIONSHIPS ASSIGNMENT 3: B2B PARTNERSHIPS PITCH DECK Grade Value: BACKGROUND / DESCRIPTION Business-to-business (B2B) partnerships occur when 2 or more organizations work together to achieve common goals. This assignment examines one of the most common tools used to make a formal business introduction. "Pitch Decks" are used by start-ups for the purpose of engaging potential investment partners. Any presentation that introduces one business to another, for any type of collaboration, is now commonly referred to as a pitch deck. It can be used for face-to-face or online meetings, on stage presentations or simply as an attachment in an email, once interest has been established. In fact, an online first meeting, walking a potential customer through the pitch deck is very common. For this assignment you will research a B2B partnership, in which two (2), or more, companies work together, for a marketplace advantage. B2B partners go beyond the traditional buyer-supplier relationship. Business leaders are leveraging other brands, changing 'how they do things', to meet the values and needs of increasingly diverse customers. 30 Possible Marks (15% of overall course mark) ASSIGNMENT INSTRUCTIONS This is a Group Assignment; self-assign your group of 2 to 3 students (no more than 3) Create a "Pitch" Deck that explores a strategic B2B partnership, in any industry. Select a 'real world' example or make one up. Show how this alliance is a win-win business strategy. Sell your story. Take on the role of representing one of the businesses and "pitch" another business. Include the following information: . . . Description of the brand/company you are representing -- who (We have selected Marriot International and Uber) Pitch from the behalf of Marriot International to Uber. Explain the pain points your company or brand will help overcome -- what Explain the solution that will result through this collaboration - what Explain why this partnership will result in success -- why Explain why your company matters - close your pitch with credibility A "Pitch" Deck is a sales tool. The tone should be confident. Information should be concise. A "Pitch" Deck is your company/product introduction and business proposal. Professional style is required. Pay attention to spelling, grammar, formatting and slide design. Create 10-12 compelling slides. Make your potential partner want to meet you and work with you!! Submissions after deadline will be assessed at -4% cumulative each day; a zero grade after Day 5

Answer rating: 100% (QA)

Certainly Your assignment involves creating a pitch deck for a strategic B2B partnership Heres a breakdown of what you need to include and how to appr... View the full answer