Good digital marketing programs consists of a variety of media use and placement to help customers...

Transcribed Image Text:

Good digital marketing programs consists of a variety of media use and placement to help customers successfully move through the stages of the purchase funnel (or pipeline). Because of this, we have difficulty assessing the impact of each media use choice on the final purchase outcome. Yet, it doesn't mean we shouldn't try. A lot of marketers create models to assess the effectiveness of each media use choice on the final purchase, such as "Last Interaction." "Linear" or "Regression-Based," which are called: Oearned media models: Oowned media models O attribution models Oinbound models O outbound models Good digital marketing programs consists of a variety of media use and placement to help customers successfully move through the stages of the purchase funnel (or pipeline). Because of this, we have difficulty assessing the impact of each media use choice on the final purchase outcome. Yet, it doesn't mean we shouldn't try. A lot of marketers create models to assess the effectiveness of each media use choice on the final purchase, such as "Last Interaction." "Linear" or "Regression-Based," which are called: Oearned media models: Oowned media models O attribution models Oinbound models O outbound models

Answer rating: 100% (QA)

The text in the image is discussing the challenge of assessing the impact of different media choices ... View the full answer