Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results
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Question:
Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results (Levinson, 1984). Discuss critically the usefulness of this alternative advertising strategy and how its benefits business?
Expert Answer:
ANSWER Consumers are meant to be caught off guard by guerrilla marketing tactics in order to make a longlasting imprint on their perception of the pro... View the full answer
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