Guiding Principles for Case Study -No more than 3 pages single spaces. This does not include cover page and citation -Citation must be included (MLA, APA)- Please Use in text citation -1 Person to hand in the Assignment Folder under Assessment Identify ONE company in any RETAIL, or AIRLINES company only You will automatically receive a ZERO-if company is not Retail or an Airline Choose the Company and give background-important 2 From Doblin Ten Types of Innovation (Wk1, Slide 20), identify the best type of innovation your company belong to and why (5 marks) -Explain the type of innovation you chose Explain why you chose that type From your chosen company, choose one specific product, service, tools, or process from the company and explain a incremental or radical change. Use the Porter 5 forces to analyze the chosen item. (5marks) From the company above (same company), select ONE specific product, service, tools, or process Explain an incremental or radical change. Please try not to choose this example Example economy first class (incremental/radical). Explain why? Keep in mind to define what is economy vs first class. Example First Class MAKE THIS UP first class (incremental/radical). Explain why? Keep in mind to define what is first class and what is the new service you are recommending. 4. Finally, using the Change Management Approach in Week I, where could / should this company be concentrating to implement a new change? (10marks) Identify the Change (can be product, service, process, people) Current State (economy) future State (first class) Current State (human pilot) future State (robot) The Details Why the change and what would be involved in making this change The Approach (focus on the stakeholder analysis) Im choosing this example: (human pilot) future State (robot) Impacted stakeholders (at least 5)- Pilots, robot company, aerial engineers, customers, travel agents, legal, hr, risk.etc) Implement (focus on communication and training) Explain in detail how you would communicate to EACH of the stakeholder listed (social media, newsletter, radio in the airport) Explain in detail how you would train EACH of the stakeholder listed Monitor Types of Innovation - Doblin Ten Types Network Structure Process Service Channel Brand Profit Model Product Product Performance System CONFIGURATION OFFERING EXPERIENCE PROFIT MODEL STRUCTURE SERVICE BRAND PRODUCT PERFORMANCE Distinguishing features and functionality The way in which you make money Algnment of your talent and assets Support and enhancements that surround Representation of your offerings youngs For lowNettbed the video ly on abymeting For a bow Whole Foods but feedback systems for For low OXO Good Grecot butun d brand indoorsanging from din toate a subscription model a kylfing NETWORK PROCESS CHANNEL PRODUCT SYSTEM Complementary products and services CUSTOMER ENGAGEMENT Distinctive interactions you foster Connections with others to create value Signature or superior methods for doing your work How your offerings are delivered to customers and users For example, now Target works with mowned For example, how Zara's For example, how Ne mal designs of statymows its clathing from s to shelf in recorde For example, tow Nike padsho sensons, apps and devices sport le sue in customers with susaful members only club For example, tow W's experience draws more on the interactions in the room than on-screen Customer Engagement Guiding Principles for Case Study No more than 3 pages single spaces. This does not include cover page and citation Citation must be included (MLA, APA)- Please Use in text citation 1 Person to hand in the Assignment Folder under Assessment 1.Identify ONE company in any RETAIL, or AIRLINES company only 1 You will automatically receive a ZERO-if company is not Retail or an Airline Choose the Company and give background-important 2 2.From Doblin Ten Types of Innovation (Wk1, Slide 20), identify the best type of innovation your company belong to and why (5 marks) Explain the type of innovation you chose Explain why you chose that type 3.From your chosen company, choose one specific product, service, tools, or process from the company and explain a incremental or radical change. Use the Porter 5 forces to analyze the chosen item. (5marks) From the company above (same company), select ONE specific product, service, tools, or process Explain an incremental or radical change. Please try not to choose this example Example economy first class (incremental/radical). Explain why? Keep in mind to define what is economy vs first class. 1. 2. Example First Class MAKE THIS UP first class (incremental/radical). Explain why? Keep in mind to define what is first class and what is the new service you are recommending. 4.Finally, using the Change Management Approach in Week 1, where could / should this company be concentrating to implement a new change? (10marks) 1. Identify the Change (can be product, service, process, people) Current State (economy) future State (first class) Current State (human pilot) future State (robot) The Details Why the change and what would be involved in making this change 3. The Approach (focus on the stakeholder analysis) Im choosing this example: (human pilot) future State (robot) 1. Impacted stakeholders (at least 5)-Pilots, robot company, aerial engineers, customers, travel agents, legal, hr, risk.etc) Implement (focus on communication and training) 4. Explain in detail how you would communicate to EACH of the stakeholder listed (social media, newsletter, radio in the airport) Explain in detail how you would train EACH of the stakeholder listed 5. Monitor You made this change for a reason, how would you measure the result? 2. HW 150 Types of Innovation - Doblin Ten Types Network Profit Model Structure Process Product Product Performance System OFFERING PROFIT MODEL STRUCTURE PRODUCT PERFORMANCE Distinguisting features and functionality The way in which you make money Alignment of your talent and se For example, how Neted the video rental industry on its head by implementing a subscription moder For example, how Whole Foods robust feedback for For example, how ORO Good Grips cost a premium but its univers NETWORK PROCESS Signature or superior methods for doing your work PRODUCT SYSTEM Complementary products and services Connections with others to create For example, tow Target works with renowned For example, how Zara's " strategy moves its clothing from sketch external designers to differentiate to shed in record time For example, how Nepared shoes sensors, apps and devices to asport CONFIGURATION Service Channel SERVICE Support and enhancements that sumun your offerings For example Now "Deliver WOW through service is Zappositorevue CHANNEL How your offerings are delivered t customers and users For example, how Nespresse ocks in customers with useful members A CHO Brand EXPERIENCE Customer Engagement BRAND Representation of your offerings and business For example, low Virgin brand to sactors anging o din space CUSTOMER ENGAGEMENT Datinctive interactions you foster For example, now W's experience dws more from the interactions in the room than on-sc