Guiding Principles for Case Study

No more than 3 pages single spaces. This does not include cover page and citation

Citation must be included (MLA, APA)- Please Use in text citation

1 Person to hand in the Assignment Folder under Assessment

1.Identify ONE company in any RETAIL, or AIRLINES company only eg COSTCO WHOLESALE CORPRATIONS

1.You will automatically receive a ZERO if company is not Retail or an Airline

2.Choose the Company and give background- * important

2.From Doblin Ten Types of Innovation ( Wk1, Slide 20 ), identify the best type of innovation your company belong to and why (5 marks)

Explain the type of innovation you chose

Explain why you chose that type

3.From your chosen company, choose one specific product, service, tools, or process from the company and explain a incremental or radical change. Use the Porter 5 forces to analyze the chosen item. (5marks)

From the company above (same company), select ONE specific product, service, tools, or process

Explain an incremental or radical change. Please try not to choose this example

1.Example economy first class (incremental/radical). Explain why? Keep in mind to define what is economy vs first class.

2.Example First Class MAKE THIS UP first class (incremental/radical). Explain why? Keep in mind to define what is first class and what is the new service you are recommending.

4.Finally, using the Change Management Approach in Week 1, where could / should this company be concentrating to implement a new change? (10marks)

1.Identify the Change (can be product, service, process, people)

Current State (economy) future State (first class)

Current State (human pilot) future State (robot)

2.The Details

Why the change and what would be involved in making this change

3.The Approach (focus on the stakeholder analysis)

Im choosing this example: (human pilot) future State (robot)

1.Impacted stakeholders (at least 5) - Pilots, robot company , aerial engineers, customers , travel agents, legal, hr, risk,etc)

4.Implement (focus on communication and training)

Explain in detail how you would communicate to EACH of the stakeholder listed (social media , newsletter, radio in the airport)

Explain in detail how you would train EACH of the stakeholder listed

5.Monitor

You made this change for a reason, how would you measure the result?