Harley-Davidson motorcycles are often called “hogs.”Indeed, some dictionaries even define “hog” as amotorcycle, especially a large one. While Harley￾Davidson had mixed feelings about its productsbeing referred to as a “hog,” with the unsavory Hell’sAngels image that the term conjures, it also recog￾nized the marketing potential of the term. As a result,Harley-Davidson finally registered the term “hog” astrademark for its motorcycles in 1990.Ronald Grottanelli, like many motorcycle enthu￾siasts, had used the term “hog” when referring toHarley-Davidson motorcycles for many years. Infact, he had been operating a motorcycle repair shopsince 1969 under the name “The Hog Farm.” In addi￾tion, Grottanelli offered products such as Hog Wash,an engine degreaser, and a “Hog Trivia” board game.Harley-Davidson sued for trademark infringementand dilution. What result?