Question: he company also has a basic website that includes only four pages:home, about us , products and contact details. The company launched this simple website

he company also has a basic website that includes only four pages:home, about us, products and contact details. The company launched this simple website just after opening, but there has been very little traffic to the site except during Christmas and Mothers Day. This is because of poor design, a limited shopping cart and no call to action or active social media networks. The companys overall business objectives for the next three years are to increase sales, create brand awareness and develop a broader product range. The companys target market are customers aged between 35 and 60 years old, who are looking for Australian organic gourmet foods. As a contracted IT Project Manager (Subject Matter Expert in IT solutions for business problems), you have been asked by the Operations Manager to propose an IT solution, which will be a critical part of the companys strategy. You will be managing the project and reporting to the project sponsors (CEO and Operations Manager) and informing project team members of the projects progress after the business case is approved. 1. Problem Statement a) Describe the problem that your project will overcome, and b) The opportunity that your project will take advantage of2. Project Summary a) Discuss what this project hopes to achieve. Project benefits (at least 3) Proposed IT solution Brief cost, resources, and schedule A 2-levels WBS.3. SWOT Analysis a) Create a SWOT Analysis Matrix for your proposed project to cover: Strengths Weaknesses Opportunities Threats b) Provide at least 3 recommendations based on the SWOT Analysis 4. Stakeholders a) Identify key at least 5 project stakeholders and their roles

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