Question: Hello, How do I find the data needed to discover the data needed for a marketing persona for semi-sweet chocolate baking chips? I am not

Hello,

How do I find the data needed to discover the data needed for a marketing

persona for semi-sweet chocolate baking chips? I am not quite sure how much data i need and where to find this data. Am I just making this up/inferring this persona based on statistics?

Thank you,

Kim

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