Question: help!! Question 3 (Worth 5 marks) In one of class PowerPoints, we discussed how a public relations practitioner would measure or evaluate the effectiveness of

help!!

Question 3 (Worth 5 marks) In one of class PowerPoints, we discussed how a public relations practitioner would measure or evaluate the effectiveness of any public relations program or campaign. Part 1 - What is the ultimate goal of public relations evaluation/measurement? That is, what is a PR practitioner trying to achieve through the use of evaluation/measurement concepts? AND Part 2 - Define each of the following concepts - Leading Indicators and Vanity Metrics. Make sure that you include in your definition how EACH of these two evaluation/measurement concepts helps the PR practitioner achieves the ultimate goal of evaluation/measurement

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