Hey there! I've been given a little bit more responsibility with managing budgets lately. I've been managing money across a few different campaigns, and I wanted to ask you: How do I know when I'm being successful with a fluid budget? Good question! Success with a fluid budget can be seen in conversions. A higher conversion rate indicates that your budget is being allocated correctly, thus making it successful. Good question! Just look at your ROI. If it's high, then that would obviously indicate that you're being successful. Select the best response. Good question! You're going to want to reflect on previous campaigns and look at their performance. Look at their CPCs, conversion rates, and CTRs. Then, redistribute your budget so you either improve those campaigns or keep them the same. Hey. Since Buhi is well-known, and the American Dream product line has been promoted so much over the past few months, I wanted to ask what your strategy is for the campaigns this month. While the American Dream line is well-established established, we want to make sure that we're still reaching out to those who aren't familiar with us so we can keep gaining a bigger audience. I'm thinking that catching new eyes will be the best strategy moving forward. You're absolutely right! We are definitely an established brand, and people have become a lot more familiar with American Dream products. I'm thinking that we focus on those who've shown interest in the American Dream products. Conversions will definitely be our strategy moving forward. Our product line definitely is established, so I don't want to make any huge changes. I think A/B testing will help us. What's up? I know you have experience managing a couple of different campaign types. I'm trying to get my brand as big as Buhi's, but I only started my business a few months ago. Anyway, I wanted to reach out and ask what your thoughts are. You're going to want to focus on generating traffic rather than conversions. Since your company isn't well-known, you'll want to catch as many eyes as possible. Interest display ads will be best for you at the moment. Conversions, retargeting, and shopping ads will take a lower priority because you need people to know you first. You're going to want to focus on generating conversions rather than traffic. Since the company isn't well-known, you'll want to generate revenue with current customers. Select the best response. Conversions, retargeting and shopping ads will be best for you at the moment. Conversions, retargeting, and shopping ads will take a lower priority because you need people to know you first. My advice: Any ad is a good ad, since you're getting your product or service in front of customers. So it doesn't matter which ad campaign you pick. Just pick one and invest