Hi, I am preparing a marketing plan as a project for Marketing course.

I am thinking to add new product to a coffee shop which is currently serving drinks and sweet only.

The project is: Add a lunch menu at Starbucks Caf.

The plan consists of one sheet containing the following: (Samples are attached for guidance)

Heading	Description	Comments
1) ENVIRONMENTAL ANALYSIS	Brief analyses of environmental conditions	Students may choose one of the three analyses SWOT Analyses OR PEST Analyses OR Competitors Analyses
2) MARKETING OBJECTIVE	Brief description of the marketing objectives of the marketing plan.	Marketing objectives allowed for this assignment are Line Extension OR Brand Extension OR Repositioning Use the challenge as your marketing objective
3) MARKETING STRATEGY	Segmentation	Clearly write the bases of segmentation (demo, psycho, etc.)
	Targeting	Clearly define the target markets in terms of age, sex, income + (demo, psycho, etc.)
	Positioning	Add perceptual maps to show positioning for the product to launch not company positioning. Perceptual maps with High Quality VS High Price will yield zero points
MARKETING MIX STRATEGIES	Product strategies	Good answers may include product mix, product mix strategies & product specifications,
	Price strategies	Good answers will include skimming OR penetration strategies + retail price SR
	Promotion strategies	Good answers may include any media linked with the target audience Mentioning alone social media will yield zero points
	Distribution strategies	Good answers might include Exclusive OR Intensive OR Selective distribution channels Add retailers, shops

Marketing Plan Objective: This plan aims to increase the market penetration of Al Baik Chicken through expanding its distribution channel and adopt sustainable packaging strategy. shdi ALBAIK Artisin a strategy action by performance -researg share responsibilities Mance MARKETING PLAN sales stato promover uits Segmentation Targeting Positioning Age Gender Cheap Premium HIGH QUALITY Demographics Middle-class family Psychographics High craving on Fast food LOW COST 09 Perceptual Map Product Strategy Pricing Strategy High Quality Sustainable Packaging Penetration Pricing DQ HERFO Low Price High Price i Green Marketing Low Quality Promotion Strategy Promotion Tools Place Strategy Exclusive Channel DISTRIBUTION CHANNELS MAGAZINE ADS Social Media Networks Public Relations Word-of-mouth Done by : Aljohara Abanmi & Rawan Al Nuaim Instructed by:Dr. Kamran Ahmed Siddiqui Marketing Management- MRKT631 MBA Course Marketing Plan Objective: This plan aims to increase the market penetration of Al Baik Chicken through expanding its distribution channel and adopt sustainable packaging strategy. shdi ALBAIK Artisin a strategy action by performance -researg share responsibilities Mance MARKETING PLAN sales stato promover uits Segmentation Targeting Positioning Age Gender Cheap Premium HIGH QUALITY Demographics Middle-class family Psychographics High craving on Fast food LOW COST 09 Perceptual Map Product Strategy Pricing Strategy High Quality Sustainable Packaging Penetration Pricing DQ HERFO Low Price High Price i Green Marketing Low Quality Promotion Strategy Promotion Tools Place Strategy Exclusive Channel DISTRIBUTION CHANNELS MAGAZINE ADS Social Media Networks Public Relations Word-of-mouth Done by : Aljohara Abanmi & Rawan Al Nuaim Instructed by:Dr. Kamran Ahmed Siddiqui Marketing Management- MRKT631 MBA Course