hi! so in this exercise i am required to write a product/service analysis report. i chose to do it on the Gym Fitness first and the services they offer. however i am a bit stuck on these parts of the report,

1- Identify the features of each of the 3 products/services and convert to customer benefits. the three services i chose are:

-Classes

At FF there is a large range of classes that customers can try, where they can embrace new experiences and find their fitness mojo. From high intensity to gentle reconditioning, the options are too numerous to list.

-Personal training

Our personal trainers deliver the highest standard of support across a wide range of specialisations and training methods.

-Swimmingschool

Our Swim Schools offer learn to swim lessons for all ages and abilities, from six months to adults. Children can progress from our beginner lessons to our more advanced squad program. Different categories are based on swimming ability and age.

2- Produce a detailed product SWOT analysison one of the selected productsor product line.Review your SWOT analysis and provide recommendations to capitalise on the strengths improve weaknesses of your product and take advantage of external opportunities and minimise threats. my selected service was personal training.

thank youu