Hi there,

Please answer all the questions; please don't skip any subparts. May you explain all the formulas needed where appropriable anddefinitelytheories behind them first. Feel free to make any reference links that may potentially help me to study. If you don't know any part or subpart, may you not take the question. Please provide an excellent formatted answer, and I strongly prefer typing rather than handwritten. If you provide a bad answer in any form that is badly formatted, or wrong, etc., I am afraid I will need to downvote you and possibly flag it. The answer needs to be very logical, easy to understand , clear and cover all the necessary theories , formulas where appropriable and all the parts and easy to read(prefer typing, so try not to handwrite). You are able to show agood job. Thank you.

Explain why a company like Uber (www.uber.com) can be defined as a two-sided platform and justify its pricing approach from that perspective. Indicate what type of network effects it experiences and provide examples of the strategies employed by Uber to achieve a critical mass of users. Discuss what are the main threats to Uber s market power and how the company can protect against them.