Historical data, reports and tools

How much effort did you put into exploring the past data about Blue$$s performance? Was it time well spent? What did you learn from it$?$

What filters made you change your decisions about improving Blue$$s situation in the marketplace?

How did you forecast demand? Why is the forecast outcome a range? Would a specific number be better? What$$s the downside of producing too much? Too little?

Would you describe these analytics as descriptive, predictive, or prescriptive?

Strategy and Analysis:

What was your overall strategy to turn around Blue$$s performance in the marketplace? What factors did you manipulate in your decisions as a result? What was the outcome?

How big of a role did each of the following play in decisions? Why? What were the implications of your decisions?

$-$Product formulation

$-$Product features and positioning

$-$Media channel spending

$-$Trade channel spending

Discussion on specific decisions

Did anyone lower price dramatically to gain market share? How did it work?

Did anyone try to appeal to a particular geographical region? Which one? How successful were you with this strategy?

Did anyone try to go upmarket with Blue and try to compete with Turbo? How did that turn out?

Did you feel that you were able to get beyond the $$what$$ in your analysis to the $$why$$ and the $$how$?$