How much effort did you put into exploring the past data about Blue's performance? Was it time well spent? What did you learn from it$?$

What filters made you change you decisions about improving Blue's situation in the marketplace?

What was your overall strategy to turn around Blue's performance in the marketplace? What factors did you manipulate in your decisions as a result? What was the outcome?

Did anyone lower price dramatically to gain market share? How did it work?

How did you forecast demand? Why is the forecast outcome a range? What is the downside of producing too much or too little?

What are the implications of product features and positioning?

What media channels did you emphasize for advertising and what was the result?

Does channel spending seem to be important?

Discuss the relationship between social media and performance.