Question: How can new technologies such as artificial intelligence or virtual reality be used competitively by the large, traditional hotel companies in this industry? to increase

How can new technologies such as artificial intelligence or virtual reality be used competitively by the large, traditional hotel companies in this industry?

to increase the amount of slack between one hotel and its next closest competitor

to show properties and track preferences on repeat guests

to incorporate hotel brokerage sites such as Kayak into their pricing model

to reshape strategic responses

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