How can the customer lifetime value KPI help businesses support, shape, and advise marketing-based decisions? Please provide
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How can the customer lifetime value KPI help businesses support, shape, and advise marketing-based decisions? Please provide a pracitcal example and references.
Related Book For
Cost management a strategic approach
ISBN: 978-0073526942
5th edition
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
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