How do customers make their decisions when buying a Rolex? Is it individual or group decision? Is

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How do customers make their decisions when buying a Rolex?

Is it individual or group decision?

Is it Cognitive, affective, or habitual decisions?

Is it online or in-store decisions?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 01, 2024 12:41 AM

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How do customers make their decisions when buying a Rolex? Is it individual or group decision? Is

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Expert Answer:

When customers decide to buy a Rolex their decisionmaking process can vary based on several factors 1 Individual or Group Decision Purchasing a Rolex ... View the full answer

International Marketing And Export Management

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