Let's examine the Whole Foods Market website. 

 

1. Assess what you believe is one goal of the Whole Foods website and what lead you to this decision.
2. Make a recommendation to Whole Foods about which test, either an A/B Test or Multivariate Test, they should run on their website to help achieve the one goal you explained the site was trying to achieve.
3. For your selected test recommendation, evaluate which elements of the site should be tested & explain why you would run a test on those particular elements.