Question: How does customization differ from personalization in e - commerce? Select one: a . Personalization is about changing the delivered product or service based on

How does customization differ from personalization in e-commerce?
Select one:
a. Personalization is about changing the delivered product or service based on user preferences, while customization targets marketing messages
b. They are the same and can be used interchangeably
c. Customization involves adjusting marketing messages, while personalization changes the product or service
d. Customization changes the delivered product or service based on customer preferences or prior behavior, while personalization focuses on marketing messaging.

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