• How does industrial demand differ from consumer demand?
• Purchases by organizations may be described as a new buy, a modified re-buy or straight re-buy. See the 3 questions below and categorize the following purchase decisions and explain your choice.

1. Bob has purchased toothpicks from Smith Restaurant Supply for 25 years and recently placed an order for yellow toothpicks rather than the usual white ones.
2. Ajax Security Company has been purchasing envelopes from AAA office supply for a year and now needs to purchase boxes to mail year end portfolio summaries to clients. The buyer at Ajax calls AAA to purchase these boxes.
3. Reliance Insurance Co. has been supplying its sales people with a small personal computer to assist in their sales efforts. The company recently agreed to begin supplying them with faster, more sophisticated computers with color monitors rather than black and white ones.