Question: How does the value proposition ( i . e . , value stick ) of Quickie differ from its main competitor Invacare? Would you say

How does the value proposition

(

.

.,

value stick

)

of Quickie differ from its main competitor Invacare? Would you say that Quickie is pursuing a differentiation strategy or low cost leadership strategy? Please back up your claims by calculating the profit margin

(

.

.,

price minus cost

)

of Quickie and Invacare.

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