How is a target market different from a target audience?

Question $3$Answer

a$.$

The target market refers to a broader group of potential customers, while the target audience is the specific group expected to actually purchase the product.

b$.$

The target market and target audience are identical and used interchangeably.

c$.$

The target market focuses on geographic location, while the target audience focuses on demographic factors.

d$.$

The target market is a subset of the target audience.

e$.$

The target market is focused on product development, while the target audience is focused on sales strategies.