Question: How is Kodak currently achieving quality output? Compare the position of the general manager who refers to gelatin making as witchcraft, with the position implied

  • How is Kodak currently achieving quality output? Compare the position of the general manager who refers to gelatin making as witchcraft, with the position implied by Exhibit 1: Research Proposal.
  • Consider the advantages and disadvantages of the Solagen process from the point of view of Alex Blanchard (CEO of Kodak); of Bolten (Plant Manager); of Carson (Head of Chemical Processing and Engineering).
    • What should Bolten do?
    • How should this new technology be evaluated?
    • Who should set the specifications that define success or failure?

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