How might such changes in buyer behavior affect the channel design decisions of the major pharmaceutical producers?

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How might such changes in buyer behavior affect the channel design decisions of the major pharmaceutical producers? Explain in terms of the relevant stages of the channel design paradigm.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Posted Date: Oct 28, 2022 07:03 AM

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How might such changes in buyer behavior affect the channel design decisions of the major pharmaceutical producers?

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Marketing Channels

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