Question: How to answer this question? QUESTION 3 Discuss with example the following product-mix pricing strategies that company could consider to further improve their chances during

How to answer this question?

QUESTION 3 Discuss with example the following product-mix pricing strategies that company could consider to further improve their chances during the customer buying decision; a) Product line pricing (4 marks) b) Optional-product pricing (4 marks) c) Captive-product pricing (4 marks) d) By-product pricing (4 marks) e) Product bundle pricing (4 marks) (Total: 20 marks)

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