1. How would an end-to-end new product development (NPD) process resolve the challenges that Sloan Valve identified with the old NPD process? Provide explanations for each of the three categories of challenges provided in Table 1 of the case.

Table 1: Key NPD Challenges Faced by Sloan Valve 1. Over 16 functional units involved Complex coordination Slow time to market (1824 months) 2. Immature process for initiating and screening new product ideas High idea attrition rate (over 50%) Poor idea acquisition Huge prototyping costs, resulting in considerable wastage of resources 3. Lack of process ownership No accountability or dedicated responsibility for NPD Table 1: Key NPD Challenges Faced by Sloan Valve 1. Over 16 functional units involved Complex coordination Slow time to market (1824 months) 2. Immature process for initiating and screening new product ideas High idea attrition rate (over 50%) Poor idea acquisition Huge prototyping costs, resulting in considerable wastage of resources 3. Lack of process ownership No accountability or dedicated responsibility for NPD