I choose panera bread

Part B: User Research Plan

If you were actually building this ordering system, you would spend a lot of time conducting this research. For the purposes of this assignment, develop a plan as though you were going to do that hypothetical research. You would want to learn which groups of people are likely to visit this ordering system, what is important to them, and what they need to accomplish. In Unit 2, you will be developing a single, brief persona based on some of the ideas you generate here.

Create a plan for how you would identify users, their roles and tasks, their motivations, and their expectations for the restaurant experience. Please be sure to read or review all resources in the unit studies before you begin. Using Sherwin's 2013 article, "A 5 Step Process for Conducting User Research," as a guide, write a plan that addresses all of the following:

• Explain what you think you already understand about your users.
  • What are there gaps in your understanding that need to be filled so that you can design a user experience that will meet their needs?
• State your goals.
  • What (hypothetically) would you hope to accomplish in your user research?
  • How will you make this a vital part of the design process? Explain.
• Develop a set of research questions to find out what users would expect from your interface.
  • Consider what you need to know about your users to build personas and design an engaging user experience, following the five-step process described in the Sherwin article.
  • Formulate these priorities into questions that would be answered by representative patrons. Some sample questions are provided in steps 14 in Part 2 of Goltz's 2014 article, "A Closer Look at Personas." These may give you some ideas and you can modify them to meet your needs in addition to adding your own questions.
• Develop a user research method for learning what users will expect from your interface.
  • How will you ask these questionsinterview, surveys, or other methods?
  • Are there other methods that you might use to get answers to your questions?
• Include representative users.
  • Who are they, and how will you gain their cooperation?
• Include information capture.
  • How will you compile the informationnotes, online survey, or audio files?

Do not be deceived by this plan's brevity. You will need to put some careful thought and into your questions and your research approach, based on the resources provided in the unit studies.