Question: i) Construct a product-process matrix and locate the production process of the following companies on it. Justify your answer a) A Fast Food Joint like

i) Construct a product-process matrix and locate the production process of the following companies on it. Justify your answer
a) A Fast Food Joint like McDonald’s
b) A refrigerator manufacturing unit
c) Toyota (automobile) Plant
d) A Five Star (e.g. TAJ) restaurant
e) A Nationalised Bank

ii) Construct a Service-process matrix and locate the service delivery process of the following companies on it. Justify your answer (you can make reasonable assumptions, but please state the same)
a) A low-cost airline like Indigo
b) A Dentist's clinic
c) An outbound voice BPO (Call Centre)
d) A logistics company like DHL
e) An education institution like IIM

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i ProductProcess Matrix The productprocess matrix classifies production processes based on the volume and variety of products produced There are four quadrants in the matrix Project High Variety Low V... View full answer

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