Question: I included some examples from other responses. Please use one of the advertising tool to create short storyboard using the Roomba Vacuum cleaner. Select one


Select one of the tools of advertising and create a short storyboard using an idea generated earlier in the course. Module 12 Discussion Board At Select one of the tools of advertising and create a short storyboard using an idea generated earlier in the course. Elitabeth Schumacher Yestetsla Using the idea I generated during module 7 using the division technique, the product I will be using is the Absurd Alternative to advertise a running shoe with a removable and interchangeable upper that allows the consumer to change the color of the shoe with different sustainable fabric inserts. As this technique offers exaggerated alternatives to highlight the benefit of the product, I will utilize this technique by displaying how you can reduce overconsumption of shoes and declutter your wardrobe: - The ad will start with a person staring at their cluttered closet, filled with 20 different pairs of running shoes in various colors spilling out onto the floor. The person looks frustrated and overwhelmed. - A voiceover will ask. "Are you tired of your overfowing closet? Do you wish you could have a single pair of shoes that could do it all?" Using the product I generated from applying the multiplication technique in module 6 , I'm going to apply Inversion tool of advertising. Using the multiplication technique I chose to upgrade the cameras on the back of the iPhone to make the videos and pictures come out with a lot higher quality by having it capture more light pixels. The Inversion technique shows the benefits that are lost when you don't have the product, rather than showing the actual product. My advertising for the new iPhone with the updated camera would just show a bunch of a child's memories being captured on a phone whether they are pictures or videos but they always came out blurry, and at the end of it I would say, "Don't miss out on these unforgettable memories, switch to an iPhone and you never will again." The ad will have pictures like the one below. Using the idea I generated in Module 7 (the Division Technique), the advertising tool that I will be using is the Inversion technique. Using this technique I will be advertising a suitcase where the extra pockets on the inside are removed and put on the outside for extra storage of small accessories/items. As this technique conveys what would happen without the product in an extreme way, this is the idea I'm thinking: The ad will consist of a busy airport with people everywhere, long lines, busy traffic, and lots of chaos happening. Next it will show someone running through the airport carrying all of their belongings: shoes, clothes, toiletries, electronics, etc. This person is dropping all of their items and things are falling everywhere. It will have a second part of the ad where the person is finally getting on the plane, still carrying all their things. They are shoving these items in the overhead bins and once again, things are going everywhere. This ad will show the extremities of the benefits "lost" rather than showing the product within the advertisement
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
