Question: please answer using another example with activation as well Select one of the tools of advertising and create a short storyboard using an idea generated
Select one of the tools of advertising and create a short storyboard using an idea generated earlier in the course. Grace Woodcock Yesterday The tool of advertising I chose was activation. For this tool, I would set up a quiz on a magazine for Dyson that shows people what their hair type is and what version of the Dyson Airwrap (including the attachments) would work best on their hair type in the results. Along with this, I would also give tips and tricks on how to use the Dyson Airwrap properly and any products such as shampoo, heat protectant, hairspray, etc. that are compatible with each person's hair type. By doing this you can get other brands to pay you for sponsoring their products in your advertisement as well. This is an example of the activation tool because it allows consumers to interact with the product both mentally and physically if they use a writing utensil to answer the quiz questions and makes the consumer aware of the benefit of the Dyson Airwrap
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