Question: I need help with finding what consumer behavior issues the company Toyota was dealing with at the time of the Toyota case study: how to

I need help with finding what consumer behavior issues the company Toyota was dealing with at the time of the Toyota case study: how to find "floating" customers (2012-2013). One should focus on consumer behavior issues such as segmentation, demographics, psychographics, consumer attitudes, consumer satisfaction, brand personality, positioning, target markets etc.

Please list 4 academic references not including the case study. Thank you.

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