Question: I need help with the following points. Justify your proposal with a SWOT-based argument for why it warrants marketing investment. Describe your core product, extended

I need help with the following points.

  • Justify your proposal with a SWOT-based argument for why it warrants marketing investment.
  • Describe your core product, extended product, and the product concept.
  • Explain how you plan to achieve competitive differentiation through creating customer value in four areas:
    • Branding
    • Packaging
    • Support
    • Quality

I've done my information on Taco Bell. Please see my SWOT Analysis Below.

Strengths

Weaknesses

  • Taco Bell is an easy and fast way to enjoy Tex-Mex food and an efficient price.
  • They have an established brand and name.
  • They offer app order and delivery in specific areas.
  • Large base with more than six thousand stores worldwide.
  • Food is not healthy.
  • High competition means less growth.
  • Finding locations to expand where Mexican food is wanted is nearly impossible.

Opportunities

Threats

  • Starting in emerging economies could be beneficial.
  • New products and recipes focused on health-conscious audience.
  • Additional brand awareness and building through advertising.
  • Losing business to competitors
  • New generations are health conscious and the negative impacts of fast-food are emerging.
  • Requires more labor than most jobs.

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