Question: I need help with the last section of this assignment please. I chose Nintendo Use the provided information, as well as your own research, to
I need help with the last section of this assignment please. I chose Nintendo
Use the provided information, as well as your own research, to assess one (1) of the stated brands (Tesla, SmoothieKing, Suave, or Nintendo) by completing the questions below with an ORIGINAL response to each. At the end of the worksheet, be sure to develop a new ORIGINAL positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.
3. USP (Unique Selling Proposition) Creation
What is the brands uniqueness? What makes the brand stand out with the customers? Why do you think this is a key uniqueness for this business?
[Insert response-at least 4 good sentences-addressing all questions]
What is the competitive advantage of the brand? What makes the brand stand out above its leading competitors? How is it different from other competing brands? Why do you consider this a competitive advantage?
[Insert response-at least 4 good sentences-addressing all questions
What attributes or benefits does the brand have that dominate competitors? What makes the businesss products stand out above the competing products? Why do you think they dominate?
[Insert response-at least 4 good sentences-addressing all questions
Using your analysis in the three questions above, create a new USP (Unique Selling Proposition for your business? Why have you decided upon this particular USP?
Newly Created Unique Selling Proposition: [Insert response]
Defense/Justification of USP (Why have you created this): [Insert response-at least two good sentences)
4. Positioning Statement & Motto
Develop a new positioning statement and motto for the brand you selected. Below is an example of BMWs positioning statement and motto. Discuss why you created the items that you did?
- BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).
- BMW Motto: BMW is the ultimate driving machine.
Newly Created Positioning Statement: [Insert response]
Defense/Justification of Positioning Statement Creation (Why have you created this): [Insert response-at least two good sentences)
Newly Created Motto: [Insert response]
Defense/ Justification of Motto Creation (Why have you created this): [Insert response-at least two good sentences)
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