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The three prescriptions involved in developing a personal-selling philosophy are to adopt the marketing concept, to assume the role of problem solver or partner in helping customers make informed and intelligent business decisions, and to: value personal selling O assess risk accurately create a pipeline learn skills of persuasion overcome objections Ron, a sales representative for a software firm, is giving a sales presentation to Mona, a buyer for a large manufacturing firm. Making a sale to Mona would double Ron's sales amount for the month and lead to a large commission. As they're engaging in small talk, Mona mentions to Ron that she's a huge fan of the local college football team. Ron's wife works at that college and can get season tickets for the games. What should Ron most likely do? * A) Ron should ask Mona more about her interest in the football team to discover if she would like tickets or if she already has her own. B) Ron should ask his sales manager after the sales meeting if he should offer Mona tickets to the games C) Ron should assume that by mentioning the team, Mona is subtly letting him know what her preferences are so that he can give her a gift to win her business. D) Ron should offer Mona season tickets to the games to influence her to buy the software product he is selling. E) Ron should let the comment go and continue with the presentation to win Mona's business on the merits of the product and price Although developing relationships with customers frequently leads to repeat business, such partnering rarely triggers referrals * True False