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MKT271 Principles of Marketing Lesson 3 Case Study 1. Was the marketing campaign initiated by One Direction successful? How did the interactive marketing campaign differ from a traditional marketing campaign? Provide details to support your analysis. 2. Provide a short summary of what you have learned. In addition, provide recommendations for One Direction that might further enhance their existing interactive marketing campaign. Be specific. MKT271 Principles of Marketing Lesson 4 Case Study 1. Provide a brief summary of the case, including the key facts and business issues the Nestl company faced. 2. How could Nestl have handled the situation differently? Should the company have simply shut down its Facebook page? Provide reasoning to support your response. 3. The Kit Kat candy bar was at the heart of the original issue. What other products and companies are owned by Nestl? Could these products be affected by the Kit Kat social media fiasco? Provide reasoning to support your response. MKT271 Principles of Marketing Lesson 5 Case Study Summarize the key points of the case study. Based on the information provided, do you think that \"Watson\" would be more suitable for marketing to consumers or businesses? List the two areas in which \"Watson\" can provide significant services