I request you to please send me the case study as soon as possible...deadline is near..thanks in advance

Assignment 3: Marketing & Pricing Case Study (10%) Purpose The purpose of this assignment is to give you an opportunity to connect the marketing (promotion, market segmentation, and target market identification) and pricing theories and concepts being discussed as part of this class with real world situations. This assignment is to be completed individually. The key to being successful in completing these assignments is to connect the Canadian business theories and concepts from the marketing and pricing weeks to your case analysis and interpretation. How to Proceed 1. Read through the provided case study below. 2. Ensure that you keep detailed notes on the main challenges and opportunities identified in the case. 3. Complete the case study template provided in the assessment information widget on UM Learn, using bullet points or paragraphs to a maximum of six pages, focusing primarily on the Analysis, Interpretation & Recommendations section. 4. Submit your case study template to the Assignment 3 dropbox in UM Learn. Case Study Procter & Gamble Case Study Tide, Pampers, Bounty, Gillette, Crest, Scope, and Febreze. What do they all have in common? They are just a few of the brands owned by Procter & Gamble (P&G), the iconic marketer of household products. The company was established in 1837 and today serves more than five billion people in more than 70 countries. In 2017, sales exceeded US$65 billion. Of the large collection of brands, 23 have annual sales above US$1 billion. It is estimated that 98 percent of North American households use at least one P&G product, a position that has grown largely by targeting middle-class consumers. However, P&G is facing a puzzling marketing dilemma, because the number of mid-range shoppers is shrinking. The source of the problem is the reduction in middle-class purchasing power. Many families are now pinched with rising prices for housing, food, gasoline, and medical products, but little or no wage increases. This economic condition has been described as the "Consumer Hourglass Theory." Advocates of the theory believe that purchasing power has shifted away from the once-massive middle and is concentrated now at the bottom and top. That's where consumer action is now, at the high-end market and the low-end market. Is this simply a short-term issue? Based on P&G's research, Melanie Healey, group president for P&G's business in North America, expects middle-class downsizing will be a continuing trend. Accordingly, P&G and other companies are rethinking their target markets. Aiming at the high-end segment, the company introduced its more expensive Olay Pro-X skin-care product. Previously, P&G introduced Gain, the bargain- priced dish soap, which is aimed at the growing lower portion of the previous middle-class market, following a dip in sales of the mid-priced Tide brand. During the previous recession, P&G's lower-priced Luvs diapers gained market share from their higher-priced Pampers brand. Following a path like that of P&G, H. J. Heinz has developed more food products for the lower-priced markets. Meanwhile, retailers focusing on lower- income consumers, such as Winners and Dollarama, are attracting customers from higher-priced retailers. Refocusing away from the mainstream middle onto high- and low-end consumers is a new marketing experience at P&G. They have increased market research on lower-income households, often using face- to-face interviews to gain in-depth understanding of these consumers. So far, the low-end and the high-end segments each are generally smaller than the former massive middle-class market, which means P&G is splitting its marketing efforts. As one company official noted, historically they have been good at doing things on a larger scale, but now they are learning how to deal with smaller sales volumes for products in each of two segments. New product development is effected, too, because the high-end segment often involves fewer products with attractive extra features that will sell profitably at higher prices. P&G is betting that the Hourglass Theory has set the course for the company's future. Grading 4 3 2 1 Section 1: Case Overview A thorough, yet concise description, was provided An adequate overview of the situation was provided Some relevant information was provided. Overview was minimal too wordy, without identifying relevant facts. (10%) Section 2: Analysis, Interpretation & Recommendations All key issues were identified. Most key issues were identified. Some key issues were identified. A few of the key issues were identified. (60%) There was adequate interpretation and fair depth of analysis. All discussion was appropriate to the issues, with significant interpretation and extensive depth of analysis. There was some interpretation, however there is little depth to exploration There was minimal interpretation and superficial exploration There were adequate recommendations and most implementation detail was relevant. There were minimal recommendations, missing most elements of the implementation plan, with no detail There was some relevance to recommendations and some implementation planning, however with questionable relevancy. There was a thorough application of unit concepts and theories, There was an adequate application of the unit concepts and theories. There was little or no application of the unit concepts and theories. There was some application of the unit concepts and theories, but some key information was missing Section 3: Missing information & Assumptions Assignment was detailed and thorough Assignment had some missing sections. Assignment had minimal information Assignment was not submitted. (20%) Technical Specifications APA formatting was correctly used and applied. APA formatting was used AAPA formatting was not APA formatting was not with some errors. used used. (10%) The submission was 6 The submission was 6 The submission was over 6 pages. pages or less. The submission was 6 pages or less pages or less. Submission was late. Submission was made on time. Submission was made on time. Submission was made on time