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This case study follows the development of a new Branded Wallet aimed at Men as part of the Famous Brand Name "Mont Blank" development strategy. The brand promises high fashion, high quality and goodwill. They are giveaway 10% of their profit to help families in distress. Following your study to New Product Development Process, Answer the following questions: 1. Consumer insights drive and jump starts New Product Development. This information takes into account their behaviors, attitudes and beliefs. It is an expression of their wishes and desires. This is considered from which of the product development stages? Why? 2. "MontBlank" needed to know which designs was preferred by prospective consumers. It carried out market research to test whether the concepts would work. The research was conducted amongst the desired target market. For Mont Blank, the desired target market was 18-35 year-old men who were fashions - orientated, followed fashion and looked for helping society. This is done in the which stage? How it is done? Give an example of a question to be asked. 3. In which stage, the Market Research Team conducted a product usage test? How do you suggest they do it? 4. Mont Blank needed to communicate femininity and sophistication. In this stage, they asked potential customers if they preferred neutral colors or neon. This is done in which stage 5. Explain how Mont Blank brand applied the concept of social responsibility